Rethinking Product Launch Strategy to Create Success by Design

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Our Guests

Tracy Hazzard is a Product Strategist and Innovator at Hazz Design Consulting, Inc. She is also a Podcast Host at 3D Print and Inc. Magazine Columnist. Hazz Design has co-designed and developed over 250 consumer products generating more than $2 billion for her clients. She works with design-leading brands like Martha Stewart Living and Herman Miller and retailers like Costco, Target, and Amazon.

Tracey holds over 37 utility and design patents with an unprecedented 86% success rate. For 25 years, Tracy has been pushing businesses to rethink their product lines as a strategy to design in success, build assets, and increase revenues. Hazz Design is leading the conversation about strategic and tactical launch planning for product, business and services. Tracy Hazzard regularly speaks to and coaches’ corporate executives, start-up incubators, marketing and/or sales teams to rethink their product launch strategy to create success by design, remove launch land mines and build impact into the process so they can turnaround their product market mix to deliver brand promise.

Tracey Hazzard has a BFA, from Rhode Island School of Design in Textile Design/Product Design, a MA from Western Michigan University in English Literature & Professional Writing and a certificate from University of Pennsylvania – The Wharton School in Marketing & New Product Development Executive Program.

Guest Links:

Website: https://hazzdesign.com/

Interview with Tracy Hazzard Founder of Hazz Design
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